Highlights:
Linius Whizzard and Whizzard Highlights will be used initially by internal media and marketing teams at the conference to curate and publish content to The Lone Star Conference Digital Network1, conference website, and social media. Individual schools will then have the option to access the services to search, curate, and publish their own content. The agreement covers men’s football (American Football) plus men’s and women’s basketball competitions with capacity to expand to other sports in the future.
Linius Chief Executive Officer (CEO), James Brennan, said “The deployment of Whizzard at LSC for American football is a significant milestone for Linius. Football is a highly data driven sport and highlights the power of Whizzard very effectively. American football is one of the most highly monetised sports in the world and having our first live example creates tremendous opportunity across college, professional, and even youth/amateur sport. In the pros, the NFL generates over $25 billion USD, roughly 80% higher than any other sport2, while in college sports, football generates more revenue than the next 35 sports combined!3 Unleashing the value of football archives is a top priority for Linius.
The deployment of Whizzard at LSC was very efficient, as it was nearly identical to the deployment at Peach Belt Conference. Basketball was completed in just over two weeks, and our first deployment in football was completed in a month, with future deployments expected to reduce significantly from there. As we continue to focus on growth in the US college sport market, this will allow us to scale in support of the 150 conferences and 1,100 universities in the NCAA.”
It is significant, being the first for American Football, and further validates Linius’ technology and business model within the large US collegiate sports market. It also provides a platform for further expansion into the existing lucrative market for automated highlights solutions.
LSC will immediately use Whizzard to prepare content for its annual Media Day later this month, where it will promote the partnership with Linius and show content from Whizzard to their media and advertising partners. Further, they will begin preparing pre-season promotional content in advance of the upcoming 2024 football season in September.
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